Exploring Photoshop's integrated AI features alongside usual editing techniques to transform real client pets into Christmas holiday scenes to celebrate the people of the company through their pets in a unique, memorable way. This campaign won more than the hearts of the client, it was even awarded a Lantern Award from the Houston Business Marketing Alliance in 2024.
A look at the AI process and some before and after images for fun.
Designed at Pennebaker.

Creative Director
David Lerch
Design/Editing
Alyssa Oliver
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